Augmented Reality (AR) is a technology that enhances the real world by overlaying digital information - for example  images, sounds, or  3D data - onto the physical environment in real time. As AR continues to evolve, it has the potential to fundamentally change how we interact with technology, enabling more immersive, intuitive, and context-aware experiences across various domains. We contribute to the advancement of AR in all its key aspects, including tracking algorithms, display and rendering technologies, and user interaction methods. Our work also spans a wide range of applications, from collaborative tools and cognitive augmentation to sports, entertainment, and industrial use cases, pushing the boundaries of what AR can achieve. 

The societal impact of Augmented Reality (AR) is profound, as it reshapes how we perceive, interact with, and interpret the world around us. By blending digital content seamlessly with the physical environment, AR has the potential to enhance education, improve workplace efficiency, support remote collaboration, and make complex information more accessible and understandable. It can empower individuals with new ways of learning and communicating, while also transforming industries such as healthcare, manufacturing, and entertainment. However, as AR becomes more integrated into daily life, it also raises important questions around privacy, digital dependency, and equitable access. Addressing these challenges responsibly is essential to ensuring that AR benefits society as a whole.